-
Lana Mcgilvrey provided a great case study last week that supports the use of email. This week I would like to talk about the huge strides that we as marketers have made– not only in driving results using email, but at being able to share our collective
-
From the billions of documents that form the World Wide Web and the links that weave them together, computer scientists and a growing collection of start-up companies are finding new ways to mine human intelligence.
-
The answer used to depend on limits – what day it was, what time it was, what channels you got. A handy little thing called TV Guide laid it all out. Television was a one-way medium – big broadcasters pushing content into our living rooms at a specific ti
-
When it comes to making furniture, design collective Front opts for the same motion-capture technology used to animate Hollywood heavies like King Kong.
-
How to handle food leftovers to avoid food-borne illness.
-
In a risky experiment, Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer generated advertising.
-
How a 19-year-old actress and a few struggling Web filmmakers took on TV. A Wired exclusive.
-
It’s the story of Toyota’s genius: an insatiable competitiveness that would seem un-American were it not for all the Americans making it happen.
-
By recent estimates, engaging your audience in more relevant communications can increase net profits on average 18 times more than broadcast mailings. Additionally, targeted email generates 16 times more improvement in net profit than ‘batch & blast’
Advertisements
